Cleveland advertising & marketing pros pick favorite Super Bowl ads; Taco Bell spot on top

CLEVELAND - The national ad critics were quick to the punch in getting their thoughts out about the Super Bowl ads out. On Monday, Cleveland-area pros weighed in, too.

The American Marketing Association's Cleveland chapter held a post-Super Bowl luncheon in downtown Cleveland with a review panel to talk about the ads.

Besides picking which of the high-priced spots came out on top, they also tried to learn from the advertising during the big game.

"There were a lot of disappointments. I think there were a couple of brands that did well, I think it was the year of the tear jerk over the funny ad, which is a switch from last year," said Chris Schmitt, who served on the panel.

But it was humor that won over the panel. They picked the Taco Bell ad as the winner, and also gave kudos to Oreo for their quick social media response to the power outage.

Print this article Back to Top

Comments

More Super Bowl Stories

Super Bowl power outage caused by relay device installed to protect Superdome from cable failure Super Bowl power outage caused by relay device installed to protect Superdome from cable failure

An electrical device that had been installed expressly to prevent a power outage caused the Super Bowl blackout, the stadium's power company said Friday as it took the blame for the outage that brought the game to a halt for more than a half-hour.

Outside experts to probe Super Bowl power outage at Superdome in New Orleans Outside experts to probe Super Bowl power outage at Superdome in New Orleans

Officials of the Superdome and its utility company say they will hire outside experts to investigate why power failed for 34 minutes during the Super Bowl.

Budweiser Clydesdale commercial: Foal named Hope Budweiser Clydesdale commercial: Foal named Hope

The three-week-old star of Budweiser's Super Bowl ad now has a name: Hope.

Super Bowl power outage: Documents reveal worries from Superdome officials before big game Super Bowl power outage: Documents reveal worries from Superdome officials before big game

While authorities investigate the causes of the 34-minute Super Bowl blackout, documents show that Superdome officials were worried last fall about losing power at the big game.

Cleveland advertising & marketing pros pick favorite Super Bowl ads; Taco Bell spot on top Cleveland advertising & marketing pros pick favorite Super Bowl ads; Taco Bell spot on top

The national ad critics were quick to the punch in getting their thoughts out about the Super Bowl ads out. On Monday, Cleveland-area pros weighed in, too.

Super Bowl XLVII:  Super Bowl XLVII: 'The Sopranos' actor Tony Sirico wins Scripps Celebrity Super Bowl Poll

Oh, now you want to win the Scripps Celebrity Super Bowl Poll? What are you, a wiseguy? Well, actually you are, or at least you played one on TV if you're Tony Sirico, this year's winner.

Baltimore Ravens Baltimore Ravens' Super Bowl win sets likely ratings record with 60+ million TV homes watching

Between a partial power outage, overly excited quarterback and a game that suddenly turned from snoozer to sizzler, CBS had its hands full with the Super Bowl. The audience offered a final reward, though.

Ravens Jacoby Jones kickoff return touchdown means free furniture at Gardiners Furniture in Maryland Ravens Jacoby Jones kickoff return touchdown means free furniture at Gardiners Furniture in Maryland

When the Baltimore Ravens scored one of its touchdowns at the Super Bowl on Sunday, hundreds of fans in Baltimore won free furniture.

PHOTOS: Surreal scene at Super Bowl XLVII as lights go out in Superdome PHOTOS: Surreal scene at Super Bowl XLVII as lights go out in Superdome

It was a surreal scene as players and fans waited while Super Bowl XLVII was halted for 34 minutes due to a power outage in the New Orleans Superdome.

Super Bowl ads: Budweiser Clydesdale, Joe Montana Tide commercials rank among Ad Meter top picks Super Bowl ads: Budweiser Clydesdale, Joe Montana Tide commercials rank among Ad Meter top picks

The Super Bowl is as popular for the game as it is for its commercials and this year's selection was no disappointment with ads that ranged from the comical to the sentimental.