Cleveland advertising & marketing pros pick favorite Super Bowl ads; Taco Bell spot on top
6:43 PM, Feb 4, 2013
CLEVELAND - The national ad critics were quick to the punch in getting their thoughts out about the Super Bowl ads out. On Monday, Cleveland-area pros weighed in, too.
The American Marketing Association's Cleveland chapter held a post-Super Bowl luncheon in downtown Cleveland with a review panel to talk about the ads.
Besides picking which of the high-priced spots came out on top, they also tried to learn from the advertising during the big game.
"There were a lot of disappointments. I think there were a couple of brands that did well, I think it was the year of the tear jerk over the funny ad, which is a switch from last year," said Chris Schmitt, who served on the panel.
But it was humor that won over the panel. They picked the Taco Bell ad as the winner, and also gave kudos to Oreo for their quick social media response to the power outage.