Rapper BOW WOW is changing his moniker once again by reverting back to his birth name.
The Like You hitmaker is going back to his roots as Shad Moss.
He made the name change announcement in a video posted on Instagram.com on Sunday (22Jun14), saying, "Breaking news, man. After the BET Awards, I'm changing my name. Going by my real name. No more Bow Wow after June 29th. Shad Moss is what it is. New era, new money, let's go."
He also added in the caption, "After the BET awards I will no longer go by Bow Wow! I'm going by my real name Shad Moss. We made a lot of history as Bow Wow. Now it's time for the next chapter and challenge.
"Bow Wow does not fit who I am today. Ima (sic) father, business man, TV host, actor, and rapper! Time for MR Moss to take over!"
The 27 year old began his rap career at the age of 13 when he went by Lil' Bow Wow, but shortened the name in 2002.
He is currently the host of music video countdown/chat show 106 & Park on America's BET Network and has a three-year-old daughter Shai with former girlfriend Joie Chavis.