NEW YORK - The Situation doesn't usually require a lot of motivation to lose the shirt. But Abercrombie & Fitch wants him to go one further -- the company has offered to pay "Jersey Shore" cast members to stop wearing clothes carrying their brand.
Abercrombie & Fitch Co. said in a news release posted Tuesday that it's concerned that having Mike "The Situation" Sorrentino seen in its clothing could cause "significant damage" to the company's image.
Abercrombie says a connection to The Situation goes against the "aspirational nature" of its brand and may be "distressing" to customers. The Ohio-based retailer says it has offered a "substantial payment" to Sorrentino and producers of the MTV show so he'll wear something else.
The company says it also is making the offer to others in the hard-partying cast.
"It's a clever PR stunt and we'd love to work with them on other ways they can leverage Jersey Shore to reach the largest youth audience on television," MTV said in a statement.