Like Batman responding to a beaming Bat signal in the sky, pop-culture fans are streaming to San Diego for the 45th annual Comic-Con pop culture extravaganza.
The four-day festival celebrating film, TV, video games, comic books, costumes and other popular arts kicked off with a preview Wednesday night and will go full force Thursday at the San Diego Convention Center.
By the time the doors open, some people will have been waiting in line for more than 24 hours.
"I know it's worth the wait even though it's like 24 hours and I have to sleep here," said Sandra Licia, who has been waiting in line since 7 a.m. Wednesday.
Josh Zimmerman, who has been waiting in line since 12 p.m., told our Scripps sister station 10News, "The best part is late at night, you know, between midnight and 6 a.m. when it's a little village and everyone know everyone else"
More than 150,000 fans are expected to attend the sold-out event, where studios will offer exclusive previews of their latest properties.
The A-list stars will be there to promote their upcoming films and television shows.
On Thursday, actor Jeff Bridges will be talking about his new film, "The Giver." Actress Betty White will also be featured on a panel for "Legends of TV Land."
Actor Kiefer Sutherland will also be there to talk about his return to the television show "24" after a four-year hiatus.
Television is making a greater splash than in previous years, edging into the 6,500-seat exhibition hall that's traditionally been the main home for movies.
"Game of Thrones" and "The Walking Dead" are major TV draws, while the Marvel panel and Warner Bros.' "The Hobbit" are among anticipated film offerings.
Comic-Con will be providing a shuttle from 60 locations in downtown, Mission Valley, and hotels near the airport on Shelter Island and Harbor Island.
For the first time, Trolley passengers will be able to buy and store tickets on their smartphones using the MTicket app. The Trolley Green Line will be increasing service for all days of the convention. Trains will run from Qualcomm Stadium to the Convention Center every 7 ½ minutes between 6 a.m. and 10 p.m.
For a full listing of of Comic-Con events and times, click here.