Great Lakes Brewery releases 'Quitness' ale, sold out in 3 hours

CLEVELAND - UPDATE: According to the brewery's website, there will be more "Quitness" available on Saturday, starting at 11:30 a.m. while supplies last.

A local brewery has sold out of its bitter beer created to help Clevelanders deal with LeBron's choice to leave Northeast Ohio.

Great Lakes Brewing Company announced the release of its latest brew: “Quitness.” The dry hopped India Pale Ale has a notably bitter taste, symbolic of the forgettable ending of James’ era with the Cavaliers, according to the brewery.

The first keg was tapped at 4 p.m. at the company's brewpub in Ohio City, and ran out at about 7 p.m. -- 30 gallons later.

"Connecting to our city, our fans and our community has made Great Lakes Brewing Company what it is today,” the brewery's co-owner Patrick Conway said in a release. “Rest assured Cleveland - GLBC isn't going anywhere and we will continue to win world [beer] championships.”

"Quitness" was supposed to be available at the company’s Brewpub from 4:00 p.m. Wednesday until Saturday, July 17, 2010 (while supplies last), but ran out sooner than expected.