'All the Tostitos' line becomes viral (mis)hit

GLENDALE, Ariz. - As time ticked down in the BCS National Championship and Auburn lined up for the game-winning field goal, play-by-play man Brent Musburger’s line made viewers stop and go, “huh?”

“This is for all the Tostitos,” Musburger said, just before Auburn kicker Wes Byrum gave the Tigers a 22-19 victory over Oregon.

The game was sponsored by Tostitos, and Musburger’s line didn’t sit well with sports purists who are frustrated with corporate sponsorships becoming more and more prevalent in “amateur” athletics. Corporate dollars have become infused in college sports, but still, Musberger’s line seemed like an ill-timed drop-in at the key moment of the year’s biggest game.

If you missed it, take a look at the video below:

According to CNBC sports business reporter Darren Rovell, Musburger’s “Tostito’s line” was worth about “$2.5 million in equivalent advertising (value of 3 30-second ads).”

Immediately after Musburger’s comments, fans took to Twitter to criticize him, and the #allthetostitos hashtag became a trending topic.

Here is a sampling of some of the tweets:

@adamJLoup If I was Cam Newton, I'd say forget about that lame National Championship trophy, I'm playing exclusively for #AllTheTostitos

@SoxMachine "When you saw only one set of footprints, It was then that I carried #allthetostitos."

@brendanloy "You're either with us, or you're with #allthetostitos."

What do you think about the line? Comment below and let us know.