From East Cleveland to London, GE Lighting gives royal treatment to Tower Bridge

EAST CLEVELAND, Ohio - Dazzling white light on a global landmark that is fit for the Queen's Diamond Jubilee, comes from GE Lighting.

The East Cleveland company designed a new lighting system for the Tower Bridge in London, England. The official lighting switch was thrown Wednesday night across the pond.

The Queen's Diamond Jubilee this weekend celebrates her 60-year reign. The specially-lit bridge also will be prominently featured to mark the 2012 Olympic Games.

Not only does the new lighting system enhance the bridge's architecture, it also cuts energy consumption. The system uses 1,800 energy efficient LED bulbs. The bulbs also can vary in intensity and color.

Londoners will enjoy the lights long after the Olympics. The new lighting system will be in place for 25 years.

"We are incredibly proud to have been involved with the lighting scheme at Tower Bridge," said Phil Marshall, President and CEO, GE Lighting EMEA, in a news release. The bridge uses 40 percent less energy than the previous lighting system, he said.

During the Olympics, Marshall said there will be a light display every evening, "ensuring those in the city can fully enjoy the new lighting scheme and see Tower Bridge as they never have before."