CLEVELAND - On November 6, more than 130 million people will cast votes for president, but the ones that carry the most weight will be the votes cast here in northeast Ohio. An argument backed up by the volume of television advertising going on in the Cleveland media market.
A Wells Fargo Securities analysis of the first half of 2012 shows more than $17.7 million was spent on Cleveland television through June 24, second in the nation only to Los Angeles.
That number boosted even further by those released by The Washington Post that showed in the two weeks that followed an additional $2.1 million was spent in Cleveland.
That amount is equal to about 8 percent of the normal television market revenue.
The ads run the gamut of spots from the candidates themselves and their super pac supporters in the race for both the White House and the U.S. Senate race between incumbent Democrat Sherrod Brown and his Republican challenger Josh Mandel.
Roughly a third of the votes that were cast in Ohio for president in 2008, about 1.6 million came from the heart of the Cleveland media market. It was a region that President Barack Obama carried by around 330,000 votes. He carried the state by 262,000.
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