CLEVELAND - It was a social media mess for KitchenAid on Twitter.
Someone with access to the KitchenAid Twitter account tweeted this during Wednesday night’s debate: “Obamas gma [grandma] even knew it was going 2 b bad! She died 3 days b4 he became president.”
It’s an unexpected comment from the world of kitchen appliances and it sparked a lot of attention and re-tweets.
Eventually that tweet was deleted and then about an hour later these tweets showed up:
“Hello,everyone. My name is Cynthia Soledad, and I am the head of the Kitchen Aid brand. I would like to personally apologize to President Obama, his family and everyone on Twitter for the offensive tweet sent earlier. It was carelessly sent in error by a member of our twitter team who, needless to say, won't be tweeting for us anymore. That said, I take full responsibility for my team. Thank you for hearing me out.”
Someone once said "we're all one tweet away from ending our careers." It appears that happened for one worker at KitchenAid.
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