Shoe shock: Adidas cancels 'shackle' shoes after outcry

Adidas 'shackle' shoes cause outcry


Photographer: WEWS
Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

advertisement

Posted: 06/19/2012

German sports apparel maker Adidas withdrew its plans to sell a controversial sneaker featuring affixed rubber shackles after the company generated significant criticism when advertising the shoe on its Facebook page.

The high-top sneakers, dubbed the JS Roundhouse Mids, were expected to release in August, according to the Adidas Originals Facebook page. "Got a sneaker game so hot you lock your kicks to your ankles?" a caption below a photo of the sneakers read.

The June 14 post prompted plenty of criticism from around the web, with many of those commenting saying they felt the shackle invoked the painful image of slavery.

"Wow obviously there was no one of color in the room when the marketing/product team ok'd this," said a commenter identifying herself as MsRodwell on nicekicks.com.

"I literally froze up when I saw a new design from Adidas set to hit stores in August," said Dr. Boyce Watkins in a post for the website Your Black World.

Though dismissing the criticism in a written statement by defending the sneaker's designer, Jeremy Scott, as having a "quirky" and "lighthearted" style, Adidas nonetheless said Monday that it planned to cancel the shoe's release.

"The design of the JS Roundhouse Mid is nothing more than the designer Jeremy Scott's outrageous and unique take on fashion and has nothing to do with slavery," the statement said. "We apologize if people are offended by the design and we are withdrawing our plans to make them available in the marketplace."

One of Adidas' most high-profile condemnations came from the Rev. Jesse Jackson.

"The attempt to commercialize and make popular more than 200 years of human degradation, where blacks were considered three-fifths human by our Constitution is offensive, appalling and insensitive," Jackson said in a statement Monday, prior to Adidas's decision to withdraw them from the marketplace.

Copyright CNN

  • Comments
Advertisement

Water Cooler News


  1. Oklahoma man smiles after truck found

    Oklahoma man smiles after truck found

    An Oklahoma man found his damaged truck and was able to start its engine, which put a smile on his face in the aftermath of a devastating tornado.

    • What it's like to be eaten by bear

    • Pregnant woman accused of driving drunk

      • Teen arrested, expelled for relationship

      • Pat Robertson offers cheating advice

        • Stay Connected

        Send us a News Tip Send us a News Tip
        Mobile & iPhone/Android Apps Mobile & iPhone/Android Apps
        Twitter Twitter
        Facebook Facebook
        YouTube YouTube
        Community Calendar Community Calendar
        RSS Feeds RSS Feeds
        ClevelandLaw.tv ClevelandLaw.tv