WASHINGTON, D.C. - Going beyond famously-inspired flavors such as "Cherry Garcia" and "AmeriCone Dream," Ben & Jerry's has a new concoction to making and marketing new flavors.
The latest idea from the ice cream maker is to let cities create their own locally-inspired flavors.
The "City Churned" campaign will start with five cities: New York, Washington, San Francisco, Seattle, and Portland.
Ben & Jerry's says it will crowdsource some of the decisions.
Instead of just tallying online votes, the company says flavors will also be decided by what residents do.
For example, Ben & Jerry's filmed joggers in Washington, D.C.
Northbound joggers were counted as a vote for marshmallow; joggers going the other way were counted as votes for peppermint.
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