STRONGSVILLE, Ohio - If you’ve ever went to the grocery store hungry, you know that you always buy more than you need.
The same comparison can be made about buying pools in the summer or SUVs in the winter. You may not need them in the long run, but at they time, it seems like a great idea.
The concept is called "projection bias," meaning people think the future will be a lot like the present. The problem researchers have found showed that consumers usually end up regretting those impulsive, weather-related purchases.
According a July 9 Washington Post article , economists found that weather can have a huge effect on large purchases like cars, homes and pools. Data from 40 million vehicle sales and 4 million home sales. The articles states, for example, that if the weather is 20 degrees warmer than the seasonal average, sales of convertibles shoot up 8.5 percent.
Lighthouse Pools store manager Jeff Krice said summer months are always good for business; and that's especially the case this summer.
"The extra warm days have really helped us out with pool sales," he said. Krice said the heat is the main cause for the rise in sales. He said shoppers do come in impulsively looking for ways to beat the heat.
"On the weekends we get extremely busy. People want it, and want it now. We arrange for delivery, installation as soon as possible," Krice said.
"When the weather trends are more extreme we as human beings respond appropriately," said clinical psychologist Dr. Ellen Casper. She said people do sometimes buy based on weather; like big homes and convertible cars; foregoing what they can afford.
"Things that create more convenience for them adventure, excitement, in relationship to extreme weather like swimming pools, scuba gear, water skis," said Casper, "And yes, there's buyer’s remorse that would be especially true, especially purchases that are not necessities."
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