CLEVELAND - President Barack Obama has unveiled a new radio ad that targets African Americans, and northeast Ohioans are reacting to it.
“We’ve got your back. Mr. President, we’ve got your back," the ad says in a 60-second spot that was released earlier this week.
"Black voter percentage went up from 2004 to 2008," said Baldwin Wallace political science professor and NewsChannel 5 analyst Tom Sutton. "That is what he is trying to hold on too going into 2012."
The new round of ads are going up on urban radio stations talking about jobs.
"It's the same as an ad that targets Latino voters and might be done in Spanish," Sutton said.
“Four years ago, we made history,” the ad says with music that has a nice groove to it. “Now, it’s time to move forward and finish what we started together. We have to show the president we have his back.”
NewsChannel5 played the radio ad to residents in East Cleveland and the responses were mostly positive. For Kelly Wright, she is the voter the Obama campaign is trying to reach because she is on the fence.
"I feel he is going to lose a lot of black and white votes," Wright said. "I won't say I'll vote for Romney but I probably won't vote at all."
Polls show Romney and Obama in a dead heat in Ohio. Many feel without a large black turnout Obama is likely to lose Ohio.
"I heard the ad," said Sean White of East Cleveland. "He made some good points."
White's friend, Deion Reed Jr., said he planned on voting for the president but seemed less energetic.
"I'm a vote for Obama for the simple fact that he hasn't messed things up as bad as the last president did," he said.
Not exactly a ringing endorsement.
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