CLEVELAND - Cleveland’s first T-shirt truck funded in party by many in northeast Ohio will be hitting the streets for the first time on the Tribe’s opening day.
Tony Madalone, owner of Fresh Brewed Tees – a Cleveland-based and -focused clothing operation – said the truck will be selling shirts Monday near Harry Buffalo on East 4th Street in downtown Cleveland.
The company used what’s called “crowd funding” through the website kickstarter.com to raise $6,845 toward renovations on the truck, exceeding his $5,000 goal by a hefty margin.
Depending on how much contributors gave toward the campaign, they’ll get stickers, a special T-shirt and an invitation to a cookout.
Some of the money helped get the truck “wrapped” with a Fresh Brewed Tees design, which Madalone is showing off on Facebook.
“Been working on this for 8 months. Couldn't have done it without y'all. Thank you! Finishing touches this weekend & on the road Monday!” posted Madalone.
Madalone said he decided to go with a retail truck instead of a retail store because he wants to be where the people are, and couldn’t decide in which Cleveland hot spot – East 4th/Gateway, Warehouse District, Ohio City, Tremont – he wanted to open.
The big challenge now for the company is getting the city to allow sales from the truck on city streets, in the same way food trucks are. He’s working with city council to get the law changed.
Under current law, the company can sell on privately-owned lots with a $300 permit.
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