Posted: 07/18/2011
What would you do if you received two text messages from numbers you don't recognize? Replying is a good idea sometimes, but other times, it could cost you.
Premium texts is now a billion dollar industry. Things like ringtones, joke of the day and horoscopes are available by entering a cell phone number. Later you get a charge on your monthly bill.
Some experts are suggesting consumers steer clear of most premium texting because of fraud.
Verizon claimed thousands of customers were duped into bogus charges by company called JAWA, which sells game applications for Facebook and mobile devices such as cell phones.
Court documents showed Verizon claimed JAWA engaged in a "complex scam," using pop-ups, background colors and small print to hide pricing, different names and addresses to confuse customers, even cloaking software to keep auditors from knowing.
In its response to the suit, JAWA claimed it took in $80 million and $24 million of that went to Verizon. That is something Verizon has not confirmed.
Despite the huge amounts of money involved, we found there's little, if any, oversight. The Federal Communications Commision said it only gets involved "where the phone company is the originator of the charges," not a third party like JAWA.
The Federal Trade Commission regulates third party businesses, but told us "we have not sued anyone under that scenario." Instead, the industry basically watches itself through a trade group, the Mobile Marketing Association, which sets up the rules.
So, how do you spot a legitimate text?
Copyright 2011 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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