CLEVELAND - If you've been shopping lately, you've probably seen them - holiday decorations. Stores around the region are already putting out Christmas trees, lights, and ornaments.
According to SOASTA's 2012 Holiday Readiness Survey, out of 2,346 American adults, three out of four Americans don't want stores to decorate for Christmas until after Thanksgiving.
The study reported the following:
78 percent of Americans don't want to hear Christmas music in retail stores until after Thanksgiving.
75 percent think stores shouldn't put up Christmas decorations until after Thanksgiving.
75 percent of Americans think stores should focus on Cyber Monday preparations.
"The results of our Holiday Readiness Survey show that Americans think stores shouldn't 'Deck the Halls' until after Thanksgiving," said Tom Lounibos, SOASTA CEO.
"An overwhelming majority of Americans want stores to focus on making sure their websites are ready for Cyber Monday and that their mobile apps are capable of handling the shopping demand. So instead of decorating for the holidays, stores should test their online presence instead, making sure their websites and their mobile apps can handle millions of people from all over the world at the same time."
The survey was taken from Sept. 17-19, 2012.
Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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