New Pepsi bottle: Blocky shape, more soda exposed
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Posted: 03/22/2013
NEW YORK - Pepsi is rolling out a new shape for its 20-ounce bottle for the first time in about 17 years.
The new bottle has a contoured bottom half that appears easier for holding, and the wraparound label is shorter so more of the drink is exposed. The change follows a number of splashy moves by PepsiCo Inc. to improve results for its namesake soda, including a multiyear deal to sponsor the Super Bowl halftime show and a wide-ranging deal with the pop star Beyonce.
The Purchase, N.Y., company has been working to revitalize Pepsi after losing market share to Coca-Cola Co. in recent years.
Andrea Foote, a PepsiCo spokeswoman, said the new 20-ounce bottle is part of the company's ongoing update of marketing and packaging materials for the cola.
Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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