#McFail: McDonald's promoted tweets backfire

McDonald’s took to Twitter with #McDStories in hopes of finding followers to share enjoyed experiences and the like this past week. Instead the golden arch tales did not have happy endings.

Looking forward to becoming a top trending topic McDonald's even paid Twitter to promote their hashtag on the homepage.

The fast food giant ended up battling a social media nightmare after their promotional hashtag was hijacked by unhappy eaters unleashing a super-sized backlash.

Customers tweeted about their unpleasant encounters with the fast food, such as food poisoning, chipped teeth and even finding a fingernail in a burger.

Some customer tweets include :

- Emmy, “Eating a Quarter Pounder value meal makes me feel exactly the same as an hour of violent weeping. #McDStories
- Skip Sullivan, “One time I walked into McDonalds and I could smell Type 2 daibetes floating in the air and I threw up. #McDStories
- Megan Latham, “Once when I was little…I was playing in the McDonald’s playhouse and a rusty nail stabbed me in my foot. #McDStories.

“Within an hour, we saw that it wasn’t going as planned. It was negative enough that we set about a change of course," social media director Rick Wion said in an interview with PaidContent .

Although McDonald's has pulled the campaign, the hashtag is still out in the Twittersphere and many are now tweeting about the failed promotion itself.

Share your #McDStories with us in the comment section below.