Auto industry turns to Hollywood stars to sell their new cars on 2012 Super Bowl ads

CLEVELAND - Even though plenty of people watch the Super Bowl for the game itself, others just watch it for the commercials. The big theme at this year’s Super Bowl will be auto sales.

The auto industry will have more than one third of all of this year’s commercials at the Super Bowl. With consumers buying again, car makers are hoping to catch their eye on the biggest stage. 

They are paying a pretty penny to do so. Each 30 second commercial at the Super Bowl is costing company’s an average of $3.5 million. So to get their message across, they are turning to Hollywood for help.

Honda has signed middle age actor Matthew Broderick. He is off-course known for his role in Ferris Bueller’s Day Off. Broderick will do a spin-off of his movie for the new 2012 Honda CRV.

The car company Acura has picked a pair of comedians with Jerry Seinfeld and Jay Leno to sell their product.  Below is the commercial featuring the new Acura NSX.

Kia has chosen to go with the band motley crew and a super model Adriana Lima.  Below is a teaser to the commercials they will air selling their new vehicle the 2012 Kia Optima.

Other companies are using “thrilling action” to sell cars. General Motors has MTV Star Rob Dyrdek doing flip with the Chevy Sonic one of its ads.

Almost all of the car companies are releasing teasers or the full commercials early.  They are trying to duplicate the success of last year by Volkswagen.  The car company releases its ad two weeks before the game and received millions of views before Super Sunday and built up a huge pre-game buzz.