Director Peter Berg, actress Brooklyn Decker, Gregory D. Gadson, Taylor Kitsch, actress Rihanna and actor Alexander Skarsgard attend the 'Battleship' Photo Call at the Battleship Missouri Memorial on April 28, 2012 in Pearl Harbor, Hawaii.
Photographer: (Photo by Michael Buckner/Getty Images)
Copyright Getty Images
LOS ANGELES - The battering of "Battleship" at the box office hasn't scared Sony away from Hasbro toys.
The studio is tripling down on its strategy of making movies based on playthings. On Monday, it announced it would make a movie called "Tonka" based on the 65-year-old Tonka truck line of toys.
Sony is also developing movies based on Hasbro Inc. board games "Risk" and "Candy Land."
"Tonka" will be an animated movie co-produced by Sony Corp.'s Sony Pictures, Hasbro and Adam Sandler's Happy Madison Productions.
Universal Pictures' "Battleship," based on the Hasbro hunt-and-destroy board game, crashed on its U.S. debut May 18, coming second in a weekend dominated by "The Avengers" in its third weekend of release.
"Battleship" has so far grossed about $295 million worldwide, not enough to cover its costs.
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Rich Heldenfels of the Akron Beacon Journal reviews "The Fast and Furious 6" and "The Hangover 3".
A well-known Hollywood actor in Cleveland for the filming of the next Marvel movie is taking his experiences to social media.
Water Cooler News
Students develop a car that runs on tweets, Facebook likes and other social media interaction, and they’re driving it to Washington, D.C.