Sony triples down on Hasbro plan with 'Tonka'
Director Peter Berg, actress Brooklyn Decker, Gregory D. Gadson, Taylor Kitsch, actress Rihanna and actor Alexander Skarsgard attend the 'Battleship' Photo Call at the Battleship Missouri Memorial on April 28, 2012 in Pearl Harbor, Hawaii.
Photographer: (Photo by Michael Buckner/Getty Images)
Copyright Getty Images
Posted: 06/11/2012
LOS ANGELES - The battering of "Battleship" at the box office hasn't scared Sony away from Hasbro toys.
The studio is tripling down on its strategy of making movies based on playthings. On Monday, it announced it would make a movie called "Tonka" based on the 65-year-old Tonka truck line of toys.
Sony is also developing movies based on Hasbro Inc. board games "Risk" and "Candy Land."
"Tonka" will be an animated movie co-produced by Sony Corp.'s Sony Pictures, Hasbro and Adam Sandler's Happy Madison Productions.
Universal Pictures' "Battleship," based on the Hasbro hunt-and-destroy board game, crashed on its U.S. debut May 18, coming second in a weekend dominated by "The Avengers" in its third weekend of release.
"Battleship" has so far grossed about $295 million worldwide, not enough to cover its costs.
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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