Lenny Kravitz to expand his brand
Posted: 07/13/2012
Rocker LENNY KRAVITZ is to expand his business empire by launching furniture and bedding ranges.
The Fly Away hitmaker founded his New York City-based interior design company in 2003, but now he wants to expand Kravitz Design into an empire including furniture, bedding and clothing lines.
He tells CNN show Fashion: Backstage Pass, "The plan is to make it a lifestyle brand, (that is) my dream for this company. In the same way you would see Ralph Lauren or Giorgio Armani."
The expansion isn't the only new venture Kravitz has planned - he is set to open an environmentally-friendly resort on a farm he owns in Brazil next year (13).
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