CLEVELAND -- Groundscape's blue rubber playground material was featured on "Extreme Home Makeover", and is moving to the top of the safety surfacing and landscape industries.

"We’re the industry leader, both in how much we sell, our technology," said company owner Cary Senders.

The 4-year-old company has found a way to color recycled rubber permanently, and says the material can withstand any kind of weather and pounding.

"We have kids playing on this product and grinding on it and the color just does not come off," said Senders.

Isa Lefkowitz is a mom who has used Groundscape since last summer, and is very happy with the product's safety level.

"The entire neighborhood comes to our back yard to play, it's the safest product," said Lefkowitz.

The product is more expensive than wood chips, but is designed so it doesn't have to be replaced every year.

If you would like to learn more about the product, you can visit the company's Web site, www.groundscape.com, or call them at (877) 922-7529.