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Experts: Cheaper Makeup Just As Effective

Expensive Doesn't Equal Better When It Comes To Cosmetics

POSTED: 1:00 p.m. EDT May 23, 2002

Collectively, women spend $26 billion on makeup every year.

makeup

On Your Side Troubleshooter Chris Caswell reported in this week's Betcha Didn't Know that there is a way to save money on cosmetics. She has a little-known fact that's sure to add color to your cheeks.

Many people feel more glamorous using big-name cosmetics since all of Hollywood wears them. But they can sure sock your non-Hollywood budget.

So many people opt for drug-store cosmetics because they cost less. Betcha Didn't Know that in many cases, the only difference in department-store and drug-store brands is the name.

"Not only are they owned by the same companies, their ingredients are extremely similar," said Kimberly Hollandsworth, a University Hospitals dermatologist. "And it's just much less expensive."

If you like Lancome, chances are, you'll also like L'oreal. The same company owns both brands.

Estee Lauder's sister companies are Jane Cosmetics, Ultima Two and Almay.

According to dermatologists, Almay is the leader in hypoallergenic products.

"Essentially, hypoallergenic and noncomedogenic, meaning not blocking pores, are the way to go for most foundations," Hollandsworth said.

But now, nearly all foundations are hypoallergenic.

Another selling point for foundations has been the sun protection factor.

"Another added benefit to using foundation is having a sunscreen in it," she said.

Five On Your Side found sunscreen in department store foundation as well as discount foundations -- it just isn't used in the advertising.

If you like department-store makeup, don't stop wearing it. But the doctor said that there is nothing less sophisticated about drug-store makeup.

"As far as cosmetics, foundations, mascaras, eye liners, powders -- I think you're going to be just fine in a drug store," Hollandsworth said.

A little price comparison -- NewsChannel5 bought Lancome powder for $33 at the department store. L'oreal powder was less than $8, and it's the same company. Estee Lauder eye shadow was $26. None of the eye colors in the discount aisle were more than $5.




Chris Caswell says that betcha didn't know that companies don't have to meet any standards to label a product hypoallergenic. More Details


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